FASHION AND ARTS - YSL AND LES TROIS GRACES - Love Tips

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FASHION AND ARTS - YSL AND LES TROIS GRACES

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The adverising picture is inspired by the painting "Les Trois Graces" by Jean-Baptiste Regnault.

The three graces were the goddesses of the joy of living and infused happiness in the hearts of the gods and humans.
Aglaia was the goddess of Splendor, Euphrosine of Joy, Talia of Prosperity.

In the advertising there is also a man, symbol of fashion, who is looking at the observer.

The three graces and the man are close, and this means they are similar. So fashion becomes a way to reach joy and, as the goddeses, can send happiness in the heart of people.



SPRING/SUMMER 1999 YSL AD CAMPAIGN
CREATIVE DIRECTOR ALBER ELBAZ 
PHOTOGRAPHER MARIO SORRENTI 

LES TROIS GRACES
JEAN-BAPTISTE REGNAULT
1799

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