CAMERA ANGLES IN FASHION IMAGES TO PRODUCE CERTAIN PERCEPTIONS IN THE RECEIVER - Love Tips

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CAMERA ANGLES IN FASHION IMAGES TO PRODUCE CERTAIN PERCEPTIONS IN THE RECEIVER

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Camera angles of a subject are just as important as frames. Camera angles are based on the viewpoint meant for the audience.

There are three main viewpoints:

Eye level
The camera is placed in front of the character or object, more or less at the same level, the shot is fairly neutral, but could be more involving and emotional if the character looks at the camera, meaning straight at the audience.
The following shots are more descriptive, as they intend to emphasize the subject’s psychology or focus on his strength or weakness.

Jennifer Lawrence in Dior Cruise 2018 Campaign
Spring 2018 Campaign of Dolce & Gabbana.

High angle
This shot makes characters or objects look smaller and less significant, and gives the impression of their being “swallowed up” by the surroundings.

The Gucci model dates back quickly escalators to gain a better shooting angle, in this campaign of 2016.

The life of a man and woman together in a large, impersonal metropolis through their hopes, struggles and downfalls in The Crowd, a 1928 American silent film directed by King Vidor and starring James Murray, Eleanor Boardman and Bert Roach.
Low angle
This shot magnifies the characters or subjects and gives them superiority and strength. It is meant to give the audience the impression of powerlessness or to offer the perception of depth or dizzying heights.
Obviously, when it comes to advertising clothes or accessories, the camera angles should be “eye level” and “low angle” to generate in the audience the impression of an objective description or enhancement of the item in shot.

This example show two youngsters kissing on a car.
The low angle accentuates the advertised shoe.

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