FIGURES OF SPEECH IN FASHION: HYPERBOLE - Love Tips

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FIGURES OF SPEECH IN FASHION: HYPERBOLE

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The hyperbole in Fashion Semiology uses bombastic exaggerations, through under or overstatements, of a concept.

A good example could be “the week flew in a second”, or “you took a century to get here!”.

Two young women sniffing a Sisley vest as if it were a drug is an exaggeration. A hyperbole.


Two young women drinking a Sisley vest as if it were a wine is an exaggeration. Another hyperbole.


Don't Run, but Fly, the hyperbole of asics sneakers.


Tailor-made clothes for everyone, even for the hyperbolic long legs of the "lanieri" model.


Another hyperbole: a fingernail opens a can in this advertising of Nivea.

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