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The signs used in the communication process become tools for the Sender to transmit his message to the Receiver, involving him and instigating him to act according to the Sender’s intentions.

The communication flow between Sender and Receiver is divided into three coherent, coordinated and sequential steps:

  1. transmission of the message
  2. stimulation of interest in the Receiver
  3. instigation to perform certain actions.

This is where Fashion and its signs - clothes - come into play.

The noun abito (dress in English) comes from the Latin habitus and may mean from mode of life and behaviour to disposition.

The word abito implies the derived-related word habit associated in turn with character.

Dress, therefore, besides its primary role of coverage and protection of the human body, also has the secondary, yet essential function of showing who we are.

Clothes are a way of expressing ourselves, of conveying certain meanings.

As Umberto Eco sustained in his reflections on dress codes at the start of the Seventies: “a girl wearing a miniskirt in Catania is considered provocative, in Milan she’s considered modern, in Paris she’s simply a girl, and in Hamburg she could be a he”.

Dress is an instrument of communication that helps us display our identity in order for it to fit in the context we live in.

It follows that the balanced relationship between the manifestation of our identity and harmony with the context/society we live in, generates the communicational effectiveness of dress.

Clothes, accessories and body ornaments are a means of communication.

They are signs organized in codes that generate their own language and
create a visual text.

A point worth remembering is that Fashion is constant semiosis, that is, signification, production of signs.

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